Areas of Expertise
Creative Direction
Branding
Packaging
Web Design
Hello,
I am a design director dedicated to transforming strategic narratives into impactful brand experiences. With formal training in architectural design and illustration, I blend disciplined craftsmanship with a lifelong passion for drawing, design, and storytelling. My background includes leading creative workshops, designing exhibitions, studio practice, strategic marketing, and advertising design for Tony® Award–winning Broadway productions. Currently, I manage design and creative contractors to develop visual systems that engage audiences and meet business goals. I start each project with a clear strategy and a story-driven approach, encouraging thoughtful risk-taking and design that delivers real results. I am versatile—serving as a creative director, designer, manager, and mentor. I value collaboration, adaptability, and building trust with stakeholders. My goal is to craft brand expressions that grow with businesses while remaining unique and human.
My office is in Manhattan, my studio is on the sidewalk, where on sunny days, I document New York City, one corner at a time. I live in Brooklyn, NY, with my amazing family, including countless stuffed animals.