BoldTrail
Rebrand
Context
Bringing together two industry-leading technology providers to help top real estate agents grow and succeed, teams flourish, and brokerages thrive as a unified enterprise.
When Inside Real Estate (IRE) acquired BoomTown, it united two of the largest and most popular real estate technology companies. While this platform acquisition helped IRE gain market share and technical capabilities, customers and prospects were uncertain about its implications and the product roadmap for evolving and enhancing the combined technologies.
Solution
The name, “BoldTrail,” highlights how the combined organizations have built the industry’s most comprehensive end-to-end real estate technology ecosystem. The visual brand identity emphasizes progress and growth, represented by the bright gradient and the directional arrow counter shapes in the Bold B logo. In addition to wayfinders, these shapes evoke 3D shadows of windows or doorways and are also reminiscent of moving boxes, all of which are a nod to the real estate industry.
Before
After
Visual Brand Expression
BoldTrail’s visual brand reflects their goal of driving growth and transparency. The colorful gradient represents the ongoing journey toward success for their agents, teams, and brokerages. The big arrow shows the committment to guiding partners forward, symbolizing progress, clarity, and a clear path to achievement. These elements together express their dedication to helping real estate professionals grow, build relationships, and succeed as a team.
Brand Implementation
Several key touch points were created, including a new website, sales presentations and collateral, business tools, signage, and landing page templates.
