ReveNet
Rebrand
Context
SMS Highway was a telecom company that helped Mobile Network Operators (MNOs) monitor, control, and secure network traffic, enabling them to block unauthorized “gray route” traffic and monetize data usage by enterprise clients. With a limited number of mobile operators to target—those who had not yet selected a monetization partner—SMS Highway needed a strategic, unified brand story to increase market awareness, explain why potential customers should trust SMS Highway over other providers, and drive demand.
Solution
SMS Highway adopted a message platform focused on transparency, solutions tailored to the needs of MNOs, and simplicity. A new name, ReveNet, combined the words “revenue” and “network” and signaled the return of lost revenue to mobile networks. A dynamic, tech-forward logo and visual identity were developed along with a suite of communication tools, including a company overview deck, brand video, digital campaign, and sales materials. Repetition of angles evokes the former SMS logo and emulates scale, revenue and progress.
Visual Brand Expression
ReveNet's rebrand showcases a modern symbol—a multi-layer gateway composed of two sets of reflected door shapes that symbolize security, technology, and partnership. The interaction between these shapes and the negative space highlights transparency and balance. The colors blue and green evoke the balance of trust and revenue. Supporting imagery illustrates repetition, scale, data flow, and a sense of diversity and humanity.
Brand Implementation
Below are examples showing the brand concept as well as in real-world applications.
