Xactus

Brand Refresh

Context

Mortgage manufacturing is becoming faster, cheaper, and better for consumers. However, as the industry goes digital, there's no single trusted source of information. Data is stored in separate silos, causing valuable insights to be lost and needing to be recreated throughout the loan process.

Solution

Xactus is evolving with the relaunch of Xactus360, the industry's first Mortgage Lifecycle Intelligence platform. It provides real-time, intelligent data from origination to repayment, acting as a single source of truth that simplifies and streamlines the loan process. To highlight this change, the Xactus brand is also being refreshed, including a rebrand of Xactus360. These updates demonstrate Xactus's commitment to innovative, transparent mortgage solutions.

Visual Brand Expression

Xactus is being updated with a sleek white-on-white X-angle graphic, dynamic gradient fills that convey intelligent verification, bright tech-forward imagery complementing the gradients, and a clean black navigation. Meanwhile, Xactus360 will adopt a new identity, featuring a proprietary gradient from the new Xactus palette as well as a “360” repeat pattern, and a unique tagline that highlights its enhanced capabilities—Xactus360: Intelligent Verification Platform.

Brand Implementation

We created several key touch points, including a new website, sales presentations and collateral, business tools, signage, and social campaigns. The brand system was formalized through the development of comprehensive online brand guidelines, collateral sales, and event materials